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Oct 03, 2007 | Post by: Vikki Pachera Comments Off on Partnerships to enhance your footprint

Partnerships to enhance your footprint

Growing a company from start-up to critical mass is a difficult venture. Many entrepreneurs realize that strategic partnerships can catapult a small business into high volume in a new channel or market. When you are a small company, however, almost everyone worth partnering is a “big fish” making it all

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Mar 01, 2007 | Post by: Vikki Pachera Comments Off on Hiring Trends for 2007 and Beyond

Hiring Trends for 2007 and Beyond

Much has been written about a looming talent shortage in the United States attributed primarily to the 78 million or so baby boomers who, turning 60 this year, have or are about to leave the job market for the joys of retirement. For example: In “Technology Executive Connections: Successful Strategies

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Jan 03, 2007 | Post by: Vikki Pachera Comments Off on Creating your personal brand

Creating your personal brand

When you buy from Neiman Marcus, you expect a certain level of quality, selection, exclusivity, and service. Your expectations from Costco, however, are different. Here, value is what’s most important. It’s not surprising that manufacturers of products that are increasingly commoditized are expanding their brands to incorporate ‘experiences’ — from

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