Whether you’re a CEO, manager, or individual contributor, the culture of your company affects you on a daily basis. It forms your interactions with co-workers, and with customer-facing positions even more so.
If one thinks about it, the oh so popular mission statements of the past have been replaced. With brilliant results in some cases, the focus is now on developing a strong corporate personality. The best ones focus on instilling a sense of empowerment and confidence in all employees, no matter their place in the hierarchy of the company. There is a sense of shared mission and drive, a belonging. If a company hires with a focus on how a candidate fits with their core values and embraces them, this can be of equal or perhaps greater impact than the technical skills they bring to the plate.
We live in a very changed world from the days of the initial dot.com bubble. In order to build to a huge payday, organizations are having to actually build large and sustainable companies. Branding is more than your logo and product. It is the way your company pulls together and works from a winning playbook.
In Shawn Parr’s blog for Fast Company, he writes of some of the best and brightest companies that have embraced this idea with passion and commitment, and what it has done to their growth trajectory.