It’s funny how quickly things become dated. Our nice, clean website served our firm well over the last 4 years.
But as the war for talent continues to heat up, it is important to have a clear message that cuts through the noise. We felt we needed a new ‘storefront.’
Our revised web presence gives everyone a better sense of who we are. After all, this is a relationship-oriented business. Our clients need to have trust and faith that we’ll deliver and that often translates into a 1:1 relationship. We often introduce ourselves and an opportunity to our prospective candidates with an email. Associating a name with a face, and, even better, getting a glimpse into someone’s interests cuts the ice.
We’ve also tightened up our communication, our value proposition and why we are different. We lost the ‘thought leadership’ and academic pontificating tone that frankly we copied from our competitors. Our new look is crisp, direct and a little more fun.
What do you think, have we hit the mark?