When you buy from Neiman Marcus, you expect a certain level of quality, selection, exclusivity, and service. Your expectations from Costco, however, are different. Here, value is what’s most important. It’s not surprising that manufacturers of products that are increasingly commoditized are expanding their brands to incorporate ‘experiences’ — from
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Jan 03, 2007 | Post by: Vikki Pachera Comments Off on Creating your personal brand
