What's on our partners' minds today? When they're not knee-deep in the serious business of scouting a candidate or a position, they can be off-the-wall, irreverent, or just downright silly. Don't say we didn't warn you.

Jan 03, 2007 | Post by: Vikki Pachera Comments Off on Creating your personal brand

Creating your personal brand

When you buy from Neiman Marcus, you expect a certain level of quality, selection, exclusivity, and service. Your expectations from Costco, however, are different. Here, value is what’s most important. It’s not surprising that manufacturers of products that are increasingly commoditized are expanding their brands to incorporate ‘experiences’ — from

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